This is too funny not to share: Check out Fling Chocolate’s (Australia?) advertising campaign and tell me what you think!
Targeted at self-assured women in their late 20s and 30s, Fling’s premise is that it’s “only a light flirtation” and is “not full-on commitment”. It doesn’t last forever, unlike the predictable endings of fairytales, where everyone lives happily ever after. Hence the tagline: “Forever is overrated.”