Fling Chocolate: Forever Is Overrated

This is too funny not to share: Check out Fling Chocolate’s (Australia?) advertising campaign and tell me what you think!

Targeted at self-assured women in their late 20s and 30s, Fling’s premise is that it’s “only a light flirtation” and is “not full-on commitment”. It doesn’t last forever, unlike the predictable endings of fairytales, where everyone lives happily ever after. Hence the tagline: “Forever is overrated.”



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    • http://www.offbeathomes.com Jennifer

      That was pretty funny. Sometimes forever is overrated — sometimes. I like how the prince all fell down. Goofy stuff.

    • http://www.gazpachosoup.net jade

      yep, those are aussie. i’ve been seeing them by the checkouts in the supermarket but i haven’t tried it. didn’t realise there were tv ads either!

    • jean shaw

      just tried fling and thought it was great,just the right amount of choclate for a treat