World Breastfeeding Week 2010 Theme

The World Alliance for Breastfeeding Action (WABA) announced its theme for World Breastfeeding Week 2010, scheduled to take place August 1-7, 2010: “Just 10 Steps! Breastfeeding the Baby-Friendly Way.”


By focusing on the Ten Steps to Successful Breastfeeding, this theme recognizes the vital role that health care facilities play in the establishment of breastfeeding. The joint WHO/UNICEF statement outlines the Ten Steps as follows:

Ten Steps to Successful Breastfeeding

Every facility providing maternity services and care for newborn infants should:

1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within half an hour of birth.
5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
6. Give newborn infants no food or drink other than breast milk, unless medically indicated.
7. Practise rooming-in – that is, allow mothers and infants to remain together – 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

The year 2010 marks the 20th anniversary of the Innocenti Declaration, which called for the implementation of the Ten Steps in all maternity facilities. WABA reports that in the past 20 years, approximately 28% of the 20,000 maternity facilities have fully implemented the Ten Steps and been certified by the Baby-Friendly Hospital Initiative (BFHI).

Stay tuned for an announcement from La Leche League about its World Breastfeeding Week Celebrations and implementation of the theme for 2010.

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    • Jenny

      wow! what a fabulous theme for this year!! If only these 10 steps were strictly implemented in our local hospitals.. what a great start for moms that would be!

    • April

      I totally agree with all the 10 steps especially #4. Right after giving birth, infants should be breastfed immediately to test the sucking ability of the baby plus it creates an instant bonding between mother and child. I wish this policy would be implemented in all hospitals worldwide.

    • Pingback: LLL USA World Breastfeeding Week Theme 2010 : Breastfeeding 1-2-3 - Breastfeeding 1-2-3: A Blog for Breastfeeding Tips and Support()

    • Prof. Ratan K. Srivastava

      I am very happy to learn about the theme of this year. I wish that the 20th uear of innocenti declaration be remembered by public health people and they must plan to put efforts to change the behaviour of people in favour of breast feeding promotion.

    • rajani.p

      The theme is good but how far the poor socioeconomic mothers are aware about this information?certain measures must be taken to put these things in practice by such mothers.

    • Tualshi Adhikari

      the theme is good every maternity Hospital should follwed this BFHI steps.,especially # 4 and # 6 should discourage formulla feed, before initiate breastfeeding.

    • leeqiang
    • Angela White, J.D., breastfeeding counselor

      I agree Jenny — what a difference it would make if most hospitals followed these steps!