Dreamworks is partnering with NBC for a first-of-its-kind televised promotional partnership that will debut today, Tuesday, February 9th, just three days before the commencement of the network’s broadcast of the Vancouver 2010 Olympic Winter Games.
The goal of the partnership is to provide a fun way to promote both NBC’s broadcast of the Olympics and DreamWorks Animation’s 3D animated feature film, How To Train Your Dragon. DreamWorks Animation has produced a series of seven winter sports-themed custom, animated spots related to the movie, which opens in theaters nationwide on March 26th.
The spots will appear during many of NBC’s popular shows and channels , including the “Today” Show, CNBC, USA and MSNBC as well as during the network’s regularly scheduled telecasts of the 2010 Vancouver Winter Olympic Games.
In “Snowboarding,” one of seven winter sports-themed custom CG animated vignettes airing on NBC During the network’s broadcast of the Vancouver 2010 Olympic Winter Games, Hiccup (voiced by JAY BARUCHEL) gets an assist from one of the dragons from DreamWorks Animation’s How To Train Your Dragon.
I can’t wait to check these out! Checking out the movie is at the top of my sons list when it premieres in a few weeks, so I’m sure I’ll be back with a review.