Simon Cowell’s into it; Yoko Ono’s tweeting about it; Huffington Post Green, AOL Food, and the Mayor of L.A. are even on board. No, Meatless Monday isn’t a crusade against animal cruelty, and it’s not an attempt to turn you vegan. The campaign to skip the steak (and chicken and pork and veal and lamb) actually started way back during World War I in an effort to conserve food staples for troops, but advocates have revived it as a way to reduce Americans’ total meat consumption.
The current movement’s goal is to decrease U.S. meat-eating habits by 15% for better health and a less-stressed environment. It’s picking up serious steam among celebrity followers, schools, chefs, and the Web, and we think it’s pretty cool, too. (Cattle farmers and industrial meat plant owners may disagree.) Check out meatlessmonday.com and supportmfm.org for more info, and watch for Blisstree’s weekly roundup of vegetarian recipes every Monday.
You can do whatever you like the rest of the week, but to paraphrase a classic tune from the The Mamas & The Papas:
Every other day, every other day
Every other day of the week is fine, yeah
But whenever Monday comes, but whenever Monday comes
Don’t eat meat.