That’s the whole point. Produced by Greenpeace UK as part of a campaign to boycott Nestlé products, this is probably one of the most shocking ads we’ve seen in awhile. Nestlé uses palm oil made by companies that are deforesting Indonesia, a practice which has reduced the orangutan population by at least 50 percent in recent years – among other serious environmental effects.
If this video truly moves you, unfortunately the solution isn’t quite as simple as forgoing Nestlé chocolate this Easter. The Greenpeace campaign is pitted against the mega-corporation because of its large-scale purchase of palm oil, but a Scientific American article from 2008 explains that banning products will likely backfire and push palm oil companies to actually increase their deforestation and agricultural methods – further destroying the landscape. According to that report, changes in governmental policies are needed in order to preserve the rainforest. The Roundtable on Sustainable Palm Oil has also been working to find less harmful ways to produce palm oil.
Greenpeace is urging consumers to send letters to Nestlé requesting that they ax certain suppliers known for particularly bad harvesting practices. Palm oil and great apes aside, they’ve forever ruined our enjoyment of a Kit Kat bar.