This steamy Lane Bryant lingerie commercial is causing quite the rumble, as Lane Bryant asserts that ABC and Fox restricted their airtime by refusing to offer it a slot during Dancing with the Stars, and demanding heavy edits to the video. The networks, of course, deny that they discriminated against the ad, calling the whole thing a publicity stunt.
True or not, they’re hitting on an issue that makes a lot of us squirm: Sex and “overweight” people. We’ve all seen the “real models” in those Dove Ads, and there’s always a token “mature woman” in the Land’s End catalog, but when’s the last time you saw a woman with an average BMI in an overtly sexual ad? If you can’t think of one, you’re probably like everyone else reading this. Women who aren’t rail thin, sinewy, or some combination of the two are rarely shown ads, period. Let alone a sexual ad like Lane Bryant’s. Even if the argument with Fox and ABC is all an act, it’s not far-fetched to say that a lot of people are uncomfortable with it.
We think the model is gorgeous, and we’d be fine seeing it sandwiched between clips of Simon Cowell and Ellen. In fact, we’d like to see more ads that embrace a curvier woman in non-dowdy dress. What do you think? Do you want to see more ads like this, or do you prefer to keep a fuller figure under wraps, at least on TV?