Doctor visits aren’t a standard Father’s day activity, but the Department of Health and Human Services is using the holiday to call attention to men’s health. They’ve launched a new series of television ads that push for men to get regular preventive health check-ups, using a bit of black humor to scare men into scheduling their regular physician appointments. In one ad (below), father and son stand in shock as a TV salesperson tells them that they won’t need the warranty because Dad won’t live long enough to need it (if only he’d gotten that check-up…).
Though the ads might seem harsh, they’re not unwarranted: Only 57% of men have visited the doctor within the past year (compared to 74% of women), according to surveys by the federal Agency for Health Care Research and Quality. And the consequences are significant: Men die at a younger age on average, and are hospitalized for preventable diseases more frequently than women.
So after you give your Dad his brand new eco-friendly Father’s Day gifts, tell him to schedule a doctor’s visit. Or just send him this video: