We applauded Ronald McDonald a few weeks ago for including homosexuals in the chain’s French marketing campaign. But it turns out that only Ronald’s French cousin deserved the accolades, because McDonald’s doesn’t seem to encourage gay-friendliness back here in the States. Operations Chief Don Thompson issued a confusing, generally homophobic response to the ad when asked about it. See if you can navigate your way through Don’s bullshit:
It is an example that markets, cultures are very different around the world. I’ve never shied away from the fact that I’m a Christian. I have my own personal beliefs, and I don’t impose those on anybody else. I’ve been in countries where the majority of the people in the country don’t believe in a deity, or they may be atheist. Or the majority of the country is Muslim. Or it may be the majority is much younger skewed. So, when you look at all these differences, it’s not that I’m to be the judge or the jury relative to right or wrong. Having said that, at McDonald’s, there are core values we stand for, and the world is getting much closer. So, we have a lot of conversations. We’re going to make some mistakes at times. [We talk] about things that may have an implication in one part of the world and may be the cultural norm in another part of the world. And those are things that, yes, we’re going to learn from. But you’re right, that commercial won’t show in the United States.
So, Don, a commercial that promoted acceptance was a mistake? Oh well. Yet another reason not to eat McDonald’s processed, fatty, preservative-laden food. Nice going, Don and Ron.