Scent-branding is part of the marketing plan for several retail outlets, hotels, and even casinos. Just step into a W Hotel and note the eerily similar smell to the last one you visited. Like color and light, smells can evoke emotions, making consumers happy and thus more likely to spend, return, and build brand loyalty.
But one scent company is actually applying this to a living space: International Flavors and Fragrances has created a special scent that they’re planning to pump into a low-income housing building in the South Bronx, New York, filling the hallways and common spaces with – we kid you not – L’Eau Vert du Bronx du Sur. The “Green Water of South Bronx” is meant to evoke happiness and optimism for the 200 building residents.
We wouldn’t necessarily mind hallways that smelled so good they made us happy, but some people are allergic to artificial fragrances, and some research suggests that fragrances contain certain toxins. GOOD Blog wonders if the project is unethical – what do you think?
via GOOD Blog