It sounds like a fast-food-flash trend, but 4Food‘s signature W(hole)burgers are meant to be sustainable for your diet and the environment. The doughnut-shaped patties are filled with a vegetable mixture, making them healthier and tastier. Why? Apparently, the wacky idea came when 4food’s founder realized that typical fast food burgers have overcooked edges because they have to get the center of their patties up to a salmonella-proof 165 degrees. His solution was to remove the center, replacing it with a healthier vegetable filling, and selling the burger centers as their own, bun-free snacks (like the protein dieter’s equivalent of a doughnut-hole).
Check out the video below for the whole story behind the hole:
The first 4food is slated to open in New York City at the end of July, so we still haven’t tried their revolutionized burgers. But we’re extremely curious about their variation on healthy fast food: They’re hyping the shop’s opening with a “De-Junking NYC” campaign, asking people to register on their site and take a pretty lengthy survey to create a 4foodDNA. After taking the survey, which includes questions about height, weight, fitness level, food allergies, and even stress and mood – choices are “generally positive well-being,” “tendency towards depression,” “tendency towards anxiety,” or “erratic mood swings” – you get a chance to post or Tweet your ideas about de-junking New York City for a chance to win an iPad. The detailed survey is either an extremely clever marketing research plan, or this healthy fast food thing is going to blow our minds. Either way, we’re crossing our ifingers for that iPad.