Greenpeace, which has been doing some World Cup-related charity work in Africa, has released a PSA comparing the amount of trees cut down every two seconds to the size of a soccer (football) field. Apparently, the folks over at the Adweek blog, AdFreak, where we found the video, were beyond offended by this spot: ”What’s their point? No endangered species inhabits [sic] a football pitch, unless you count the U.S. national team.” (Did these morons watch today’s match against Algeria?) Greenpeace’s point is that there are a lot of trees being cut down all the time. It’s a convenient way to put the rate at which trees are being cut down in perspective, since most everyone’s watching the World Cup, and viewers can see just how enormous the fields are.
If the guys at AdWeek are so easily aggrieved, they should probably stay away from TVs and newspapers for a while. We’d hate the coverage of the BP oil spill disaster in the Gulf to harsh their buzz.