Remember localwashing? When a company pretends that it’s using local goods to create a product, but it’s really just trying to get you to buy crap? Greenwashing is similar, but instead of pretending to be local, companies fake eco-friendliness. And some of our favorite, most well-meaning celebrities just got played. Big time.
In the “Be The One” public service announcement promoting restoration in the Gulf of Mexico following the BP oil spill, celebrities including Sandra Bullock, Blake Lively, and Dave Matthews urged the public to sign a petition demanding government funding for clean-up efforts. But it turns out that the PSA was made by America’s Wetland Foundation, which is funded by Shell Oil –
and designed to shift the clean-up pressure from big oil to the government (oops). And when they say “government,” what they really mean is “taxpayer.” Bullock has since pulled out of the campaign.
This is definitely a reminder to check out the Greenwashing Index to learn which companies are full of crap before you hand over your own green to them.