• Wed, Nov 24 2010

Kashi Cereal Has the Protein of an Egg. So What?

Kashi’s cold breakfast cereal drives a hard sales campaign, promising the protein of an egg from a bowl of its cereal (see above). But is this clever and appealing sales pitch really all that meaningful? Not according to writer Alisa Bowman, who notes that eggs don’t really contain that much protein. In fact, an extra-large egg only contains six grams of protein, the same amount found in an ounce of raw almonds. Though Kashi’s cereal is a better nutritional bet than, say, Captain Crunch, it’s still not exactly giving you a major morning protein boost.

Do you fall prey to marketing campaigns like Kashi’s? If the answer is yes, then it’s time to start checking nutrition labels and doing your research before you buy.

via The Morning Call

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