If your shopping budget wasn’t completely sapped by Black Friday sales, it’s now Cyber Monday, and instead of catching up on work emails, you’re probably sifting through enticing online sales and contemplating whether you should go for those boots that are on sale an com with free shipping. Am I right? But according to Psychology Today’s blog, you’re probably making shopping decisions differently than you normally would – and you might end up with the wrong stuff in your closet because of it.
We’ve all been there: Standing around in a crowded store, clutching the last set of pink mixing bowls that’s marked down 30%, trying to decide whether to seize the deal and keep our nonrefundable purchase, or leave it to some other shopper and forever hold our peace. That familiar feeling of rushed, high-pressure decision making is something psychologists call a “mindset for action,” whereas our normal shopping experience allows us a “mindset for deliberation.”
When we’re shopping with a mindset for action, we’re thinking less about our personal opinion of a product than whether it’s desirable, and whether it’s a good deal. Under less pressure, we tend to deliberate, compare products, and think about the features that specifically interest us, as well as whether our budget can really accommodate the purchase.
So before you click “make purchase” in between work emails today, make sure you think about whether you really want those mixing bowls, boots, cardigans, or televisions, or whether you’re just buying them because they seem nice and they’re a good deal. And at the very least, make sure wherever you’re buying from has a good return policy.
via Psychology Today