There’s no denying it: the Planters brand is becoming – dare we say – hip. First, it snagged Robert Downey, Jr. to voice Mr. Peanut in its new TV commercials. Now, the Nutmobile has gone positively green.
“Its newest iteration runs on bio-diesel and has a wind turbine, solar panels, LED interior lighting, recycled parts, and wood floors reclaimed from a 19th-century Pennsylvania barn,” writes The New York Times. But according to AutoBlog, the bio-diesel is not, alas, nut-based – perhaps to avoid any awkward and unpleasant nut cannibalism implications?
This environmentally-positive marketing vehicle made its eco-friendly debut at last night’s annual Global Green USA Pre-Oscar Party alongside Hollywood A-listers (and amateur environmentalists) including Jim Carrey, Orlando Bloom, and Rosario Dawson.