When I was a Miller Lite Girl (ahem, “promotional representative”), one of the things we were supposed to stress was how many calories and carbs the beer had (96, and 3.2, if you’re curious). Our main interactions were with groups of drunk men watching football, so I was never quite sure of the soundness of this as a marketing strategy. It was amusing, however, asking them how many calories they thought were in a bottle. 50? 100? 200? Most had no idea.
A lot of people pay little attention to the alcohol calories they’re consuming. Nutritional information for beers and wines isn’t so easy to find — and it gets even harder when you’re talking about mixed drinks. Marion Nestle thinks the FDA should require cocktail calorie-labeling as part of it’s general menu-labeling scheme. (The proposed regulations would require restaurants with 20 or more locations to provide calorie counts and and other nutritional content.) She’s not the only one.
What do you think? Remember, this only applies to big chains. The bartender at your local cocktail joint isn’t gonna have to start calculating the calories in his latest flaming gin and campari creation. The regulations could, however, prevent you from ordering a 440-calorie pomegranate margarita at your favorite chain Tex-Mex haunt when another flavor only has 200.