KFC is no stranger to irony. Besides their ridiculous Double-Down chicken burger, where greasy fried chicken slabs replace the bun in the sandwich, they also came up with Buckets For A Cure, where each chicken bucket purchased translated to 50 cents for breast cancer research. Now, they’ve outdone themselves with their latest campaign: Buy two liters (a half gallon) of sugary soda, and they’ll donate $1 to juvenile type 1 diabetes research.
I’m all for funding type 1 diabetes research, especially when it comes to children. Any monetary donation to that cause is well worth it. But C’MON! Type 1 diabetes may not be caused by diet (that would be type 2 diabetes) but it is definitely affected by diet, and can even be controlled, maintained, and even slowed down by diet. So why on earth is the company that directly contributes through their food items to the epidemics of obesity, heart disease, high blood pressure, cancer, and yes, type 1 and 2 diabetes be running such a thoughtless campaign?
This is a slap in the face to everyone who suffers from the affliction. I can hear many of you saying that you could easily fill that 2 liter cup with water or diet soda, but here’s a better idea: instead of giving your money to KFC where only a portion of your money is going to diabetes research, why not just donate directly to a diabetes foundation or organization in your community?
Cut out the middle man (and the sugar).
(Photo: The Grist)