Just when we thought feminine care products were starting to talk about our periods like grown-ups, Summer’s Eve has to make an ad campaign featuring talking vaginas, and in badly-stereotyped accents and slang targeted at different racial demographics. The commercials not only imply that our lady-parts are dirty, smelly, and need special products to be socially acceptable (just like the rest of our bodies), but they use some pretty shit-astic accents and slang to appeal to “all demographics.”
Then there’s the actual products they’re shilling: The wash and wipes are supposedly pH-balanced, which should make me feel good about using them (since off-balance pH is what causes unhappy things like yeast infections to happen), but the ingredients list is nearly as worrisome as calling my vagina a “vertical smile”: It’s full of ingredients that regularly make environmental health watchdog shit lists, like parabens, a known hormone-disruptor.
Fun times all around!
Check out the ads, below: