You may have heard by now that bottled water is a waste of money and natural resources. For instance, one-third of bottled water comes from the tap (not pristine rainforests or natural geysers), and it costs 2,000 times as much as tap water. And it takes the same amount of oil and energy resources to supply a year’s worth of bottled water in the U.S. as it does to fuel one million cars. As if that wasn’t enough, now there’s a new waste when it comes to bottling our earth’s most precious resource: organic water.
It seems one brand, Llanllyr Water, has started hyping their “premium quality bottled water” that comes from sources beneath certified organic fields in the U.K. There’s just one problem: organic water doesn’t really exist. According to our friends at GOOD, water (like salt) contains not a single carbon atom, meaning it’s not alive. Not alive means it can’t be certified organic. They also say that the fields above the water “don’t matter a lick when it comes to the water itself, which is just as plain, boring, and uselessly expensive as any other bottled water company’s product”.
Organic has gotten a bad rap lately mostly because there aren’t government mandates that specify how and when companies can use this term. So, because it’s a hot marketing buzzword (like, who doesn’t feel better about buying “organic”), more and more products are springing up and claiming that they too are organic.
We are big fans of eating organic whenever possible and avoiding the pesticides, toxins and hormones that can often accompany meat, seafood, dairy, fruits and vegetables. But when it comes to water, we opt for filtering what comes out of our tap–a move that’s ultimately better for our wallets and our environment.