Remember the scene in Mean Girls where head Mean Girl Regina snaps at Gretchen, “Stop trying to make ‘fetch’ happen”? Coining a new slang word isn’t always as easy as merely thinking it up. Today’s “huh?” neologism is from People.com: “he-vage.” That means “man cleavage.” Showing that’s it not enough to objectify the breasts of female celebrities, People now hones in on the chests of male celebrities and either mocks them for having too much skin or fat there or objectifies them for having nice muscles. They even created an online quiz where you can guess which cleavage or he-vage belongs to which celebrity. The pictures of the celebrities are just pictures of them with giant question marks over their faces. (Hint: the one with red hair is Christina Hendricks.)
Nice try, People, but I don’t think “he-vage” is ever going to catch on. Furthermore, it’s a pretty insulting way of reducing stars down to a single part of their anatomy and, at least where many of the guys are concerned, making fun of them. I hope you got tons of pageviews, though.