ESPN’s Body Issue featured a lot of naked female athletes, which, it appears, is on the verge of becoming a new-old trend in photo shoots and ad campaigns, including (ironically), lululemon athletica’s clothing. As Well+Good NYC noted, their recent ad, featuring nude lululemon ambassador Jenn Thiel, was mostly confusing.
The photo is simply captioned, “we’re with you, Kes,” with the equally mysterious hashtag #passittonakedkesler in small print along the bottom of the ad. So what does it mean? Apparently, it was a spoof show of support for Canadian hockey player Ryan Kesler’s upcoming nude photo shoot for ESPN’s October issue, below:
If Theil looked half as comfortable as Kesler, we’d think the ad was funnier. But maybe it’s just a Canadian thing. Is it a Canadian thing? We don’t know. What do you think: Is the ad just a shameless excuse to use naked women to sell stuff, or a funny spoof that happens to feature a sexy naked female athlete?