Well, it’s official. Ben & Jerry’s has to put the freeze on its much-talked-about Schweddy Balls, thanks in part to a group of pissed-off parents from One Million Moms who deemed the ice cream’s name too inappropriate and “vulgar” for their little darlings to be exposed to.
You may remember the chilling controversy that began just last month when Ben & Jerry’s first rolled out their latest flavor.
One Million Moms posted this on their website:
The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.
To which Ben & Jerry’s responded by telling Time magazine:
The name is irreverent. But we’ve always been about having some irreverence and having some fun. We’re not trying to offend people. Our fans get the humor.
And now it appears that the mean moms won. Despite its success with consumers, many grocery store chains are in the process of pulling the “vulgar” vanilla with rum and fudge-covered malt “balls” ice cream and filling the space with other non-offensive treats instead, leaving many parents to feel like it’s safe to let their precious little ones roam the grocery store aisles so they can load up on all sorts of other sugary, fat-laden treats. Because, you know, the name of a product is so much more offensive than the contents.
Photo: Ben & Jerry’s