In Southern California, McDonald’s is getting into the Halloween spirit this year by giving out sliced apples to kids under the age of 12. They say it’s part of their commitment to children’s well-being. I say: What commitment?
Michael Mangione Jr., the president of McDonald’s Operators Association of Southern California, says:
We’re excited to offer this nutritious treat for children this Halloween season. This giveaway is another example of our commitment to children’s well being and part of our broader effort to educate children and their parents on the benefits of fruits and vegetables.
Apparently, their efforts include new Happy Meal options—apple slices instead of fries, smaller portions of fries, and milk instead of soda—expected to roll out in Southern California franchises in 2012, and an iPhone app designed to help customers access nutritional information more easily (since busy Moms will definitely spend extra time stalling the Drive-Thru to check nutrition facts on their phone while their kids are screaming in the backseat).
Don’t get me wrong: I think it’s great that they’re handing out fresh apples instead of McFlurries. But I just don’t think that McDonald’s is where anyone is going to get educated about the importance of fruits and vegetables (and Halloween is hardly the holiday to try).