If you don’t already have a headache, shopping for over-the-counter painkillers will give you one. Or that’s what I took away from this mind-blowing infographic about the choices you face at a drugstore when you want pain-reliever:
[Click here to see an enlarged version.]
The infographic speaks to what we already know: That the number of options at drugstores are insane, and packages are plastered with so many buzzwords—quick-release, slow-release, extra-strength, gelcaps, liquigels, daytime, nightime, am, pm—that it can be hard to hunt down what the actual ingredients are.
The caption on the bottom right corner of the infographic explains:
We asked Sophie, a data visualization specialist, to represent the decision-making process of an ordinary American drug consumer with a headache. “This was a painful job,” said Sophie. Before a drug consumer can choose a product, he or she must first choose brand, dosage,drug, strength, color, amonst many other variables. According to Sophie, when you have a headache there are at least 236 different products to choose from and more tha n4,590 decisions to make in order to reach those products. This is a difficult assignment for a data visualization specialist, not to mention an ordinary person whose head is aching.
The infographic was made by Help Remedies, which sells single-packet OTC drugs labeled simply by symptoms:
Now we just can’t figure out whether they’re making our lives easier, or more complicated…