Breaking! Blisstree readers aren’t fools, and we have proof: 72% draw a distinction between mannequins and photoshopped “virtual models.” When we criticized their use of digitally enhanced fake bodies topped by photos of real model’s heads to model their clothes online, they came back at us on Twitter, saying: “H&M’s virtual models are only used as mannequins, just as we do in-store for ladieswear and menswear.” Were we crazy for thinking that the difference between mannequins and photoshopped fake bodies was fairly obvious? Most of you didn’t think so.
When we polled our readers about H&M’s tweet, over 45% of our readers said that H&M is promoting unhealthy beauty standards by using their “virtual models,” and over 25% say that body image issues aside, the fake bods are just creepy. Around 28% said that they don’t see a difference; many of our commenters balked that H&M uses photoshopping just like any other company would.
But our point (which many people seem to agree with), is that anyone can tell the difference between plastic mannequins in the store and real women. But when you seamlessly fuse on real models’ heads and match skin tones, the “virtual model” bodies look real. Which is pretty much a perfect symbol for how extreme beauty standards have become; we’re constantly comparing ourselves to bodies that literally aren’t even real.
So H&M, if you’d like to save money, just use actual mannequins (the ones to the right are pretty, don’t you think?).