The single word “Skinny” attracts a load of consumers. Slap the word “skinny” on a package and the product blows up like the Fourth of July. This marketing ploy is geared to make you feel like you can enjoy the indulgence without adding the calories. But, personally I feel it’s just another distorted body image promotion that boosts the unacceptable “nothing tastes as good as being skinny feels” campaign.
Everything from jeans and lattes to hair products are labeled with the marketing buzzword, and I’m over it. “Skinny” has become a euphemism for “good”, and it just further fuels our nation’s distorted beauty and body ideals. Thin doesn’t equal beautiful and it doesn’t mean healthy, either. The fact of the matter is, most of these “skinny” food products are over-processed, contain artificial sugars and sweeteners, and may not even be “healthy” at all. Drinking “skinny water” will totally make you thinner right? Wrong. Last time I checked, water is required to hydrate our bodies, not a weight-loss supplement.
Here are some of the most ridiculous “skinny” advertising campaigns,Â and why we should get just get over the deceiving buzzword.