Equinox gyms are getting heat for their first ad campaign of the year, from its own members who think the images, shot by Terry Richardson, are degrading and promote an unhealthy example for women. The models are highly sexualized, as you’d expect from Richardson, but what’s making members most upset is the fact that they’re all so thin. The ads have also sparked a debate among Blisstree readers; some agree that the ads are in poor taste, while others think they’re just an artistic expression. We want to know what you think.
One of our commenters spoke in defense of the ads:
I personally think the Ad’s are brilliant and not degrading to women at all. The photographs show modern, sexy, and provocative scenes that depict life’s captured moments. I believe they have a Tom Ford appeal, which is innovative for a gym…and lets face it, what woman wants to look like a body builder? with have broad shoulders? Those who are objecting are those who will never find their center if they take everything so literally. Would you prefer seeing women pumped up and thick? They are not suggesting that this is the only standard for beauty, but lets face it being skinny is sexy in clothes and out…period.
But another strongly disagrees:
Hey, are you blind? Or have you internalized mysogynism to a truly sad extent? “what woman wants to look like a body builder? with have broad shoulders?” errr….I do. And there are lots of female bodybuilders. Also, other women athletes who are muscular and strong (eg: Serena Williams). Not all women want to be anorexically skinny (even the anorexic ones don’t want that) and conform to an ideal perpetuated by a bunch of greedy white men. There are women with enough guts (something you clearly lack) to fight back degradation, dehumanization and objectification of women in mass media. And you are clearly an example of why they should be pushing harder.
I think you know where Blisstree stands.
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