‘Your Thighs On Cheese’ billboards like the one above are causing a commotion in upstate New York, where they’ve been posted along the highway in a smear campaign against dairy. Put out by the Physicians Committee for Responsible Medicine (PCRM), a vegan advocacy group, the posters are their latest hook for what’s basically vegan propaganda: Spreading the message that meat and dairy will make you fat… and being vegan will make you thin.
The group is posting billboards in upstate New York partly as an attack on Albany’s use of cheese in public school meals. They believe dairy-laden meals are contributing to the obesity epidemic, which is particularly pronounced in Albany, where nearly 63% of adults are either overweight or obese.
PCRM nutritionist Susan Levin wrote in a statement:
Cheese is loaded with fat, cholesterol, sodium—and calories. It ought to come with a warning label so consumers understand the health risk.
In large part, she’s right about the nutrition value of cheese: It’s typically high in fat, cholesterol, and calories. But PCRM’s message seems borderline irresponsible to me—and not because I’m a staunch supporter of dairy. In fact, I eat minimal amounts of cheese and butter, and hardly touch milk or yogurt…but without providing clear information about how to eat a balanced diet for weight loss, the posters are just contributing more confusion about food and nutrition than positive advice.
Consuming dairy may not be the best thing for weight control or health, but it’s far from the sole reason that Americans have become so obese: Sugary drinks, processed carbs, a lack of vegetables and high-quality protein, poor portion control and lack of physical activity are probably the biggest contributing factors to our country’s problem with obesity. Although PCRM’s intentions are no doubt good, this campaign in particular seems borderline irresponsible, if you ask me.