I think the only appropriate response to this failed McDonald’s twitter campaign is: Bwahahaha. The fast food company began using the hashtag #McDstories as part of social media efforts to draw attention to the farm-fresh roots of Egg McMuffins. But twitter users quickly began using the tag to share McDonald’s horror stories.
The Daily Mail and Business Insider wrote about the fiasco this morning, and now every PR person/social media hack in the world is twittering about the campaign (moratorium on #McFail, please?). But I sifted through all the #McDstories meta-analysis and ‘LOL funny!’ retweets to find some of the best actual horror stories, criticisms and witticisms.