Mars Is Limiting Candy To 250 Calories; Here’s What You Can Expect

Mars 250 calorie limit
When I heard yesterday that Mars (the manufacturer of Snickers and M&Ms, among many others) was putting a caloric limit on its candy packaging by next year, I got excited–as their spokesperson said, America’s problem isn’t necessarily that candy is bad, it’s that it’s big. So I decided to look at the difference. It was a little disappointing, to say the least.

According to an NPR report, Mars has made the decision to limit all candy packages to either 250 calories or below, unless it is already divided up. That way, people can share or save, but no single bar or bag will contain more than 250. Which is cool, in theory…however, upon inspection, it may not be quite enough of a change.

Mars has already gotten rid of many of the “king-size” bars–at my local drugstore, I could only find the double-packs, which feature two smaller bars, rather than one giant one–and the packaged, multi-candies like M&Ms and Skittles are all pretty much already covered by the new standard.

In fact, the only candies that will be seeing a change are the larger, fatter ones (like the 3 Musketeers, which is pretty long)–something that many consumers may not even notice, which is probably what Mars is hoping for.

Still, it’s a nice step for the candy manufacturer to take. As Americans get fatter and fatter, slimming down candy portions in any way is a wise idea. Though it would be nice to see Mars take an even more progressive step, like maybe 200 calories or fewer.

Flip through the gallery to see my explorations of what the candy bar of the future may look like.

All Images: Mine

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    • Ewa

      Why do I get the impression that the bars below are not only cut, but also thinner? Something about the way they are photographed?

      • Hanna Brooks Olsen

        Nope, I just sliced a little off the end. But there is a good chance that Mars will go thinner, rather than shorter.

    • echoes

      Will Mars also be cutting prices when they cut quantity? I doubt it. This isn’t going to be about making people thinner, but about making more money while providing less.

    • Yvonne

      I think its a good ideas and even if they prices stay the same, it might work as a deterrent for consumers. If you know that you will be getting less for the same old price you might think twice before you buy. It could work as a good way to curb people from eating so much candy and help their diets.