If you were lucky/famous enough to get a Nike+ Fuel Band on pre-order, I can only assume that you’re reading this blog post from your mobile device, while you sit by your mailbox, awaiting its arrival. But if you weren’t fortunate enough to get in on the tiny quantity of pre-sale merch that hype-machine Nike released, you can at least take comfort in the fact that personalities like Jimmy Fallon, and top athletes like Hope Solo, Ndamukong Suh, and Paul Rodriguez have been enjoying the hell out of this highly-coveted, impossible-to-get piece of machinery.
The brilliant marketing team for the Nike Fuel Band made sure that regular folks like you would have ample time to hear about the product (and read reviews of it) before you could actually get it. For those keeping score at home, the Fuel Band has been featured as an “available” product on Nike’s site for about a month, there have been two instances of pre-sale (both of which sold out after approximately three minutes), and today is the first day that the pre-sale shipments were scheduled to arrive. Today is also reportedly the day when the Fuel Band is supposed to be on actual sale, where actual people can buy it…but so far, it’s been a phantom product.
But that hasn’t stopped the celebs who do have a Fuel Band from expressing their (well-paid, I’m sure) love of the product. Here’s Jimmy Fallon, sharing his progress in Nike’s “Fuel” units:
Ndamukong Suh has also Tweeted about the Fuel Band–but less about his progress, and more about an advertisement that was released last week, which explains how the band works and generally makes it look like an awesome thing that everyone wants.
Theoretically, the Fuel Band will be on sale for a very short window of time (around 5 p.m. EST) today–but it’s still pretty unlikely that you’ll be able to get your grubby, normal-person mitts on it. In the mean time, comfort yourself with the Tweets and video of all the people special enough to have one, and rest assured that, eventually, the damn thing will just go on sale like an actual product and, if you’re not too angry and frustrated by then, you may actually be able to use it for, you know, meeting your fitness goals.