• Mon, Mar 26 2012

Belvedere Vodka Is Sorry For Making Date Rape Jokes

belvedere-vodka-adBelvedere Vodka has become an unlikely donor to the Rape, Abuse and Incest National Network (RAINN) this week…because they want us to know how sorry they are about the rape jokes in those tacky ads of theirs. In an apology that might be worse than the original offense, Charles Gibbs, the president of Belvedere, announced that the ad—which suggests sexual assault and jabs that “unlike some people, Belvedere always goes down smoothly”—isn’t in line with their values. (Because normally, they just like to joke around about hookers.)

The public apology was posted to Facebook:

My name is Charles Gibb and I am the President of Belvedere Vodka. I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened. I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse.

RAINN said Gibbs called to personally apologize for the seriously bad judgement call, and offered a donation to aid their work in educating the public and providing victim support:

We got a call from Belvedere Vodka’s president, who was profusely apologetic about an offensive Facebook post yesterday. He stressed how much it was contrary to his values and what Belvedere stands for, and that he feels awful about it. He offered to make a generous donation to RAINN to support our work to help victims of sexual violence and educate the public. Nice to see a company that not only undoes its mistake but looks for a way to do good afterwards.

He probably should have asked them to come do a sexual assault awareness training with his ad team, which has also gotten flack for this gem:

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