There’s been a lot of research about the shaky merits of “toning” shoes, and Reebok has even had to pay FTC fines for false advertising of their EasyTone sneakers, but all the proof you need is in their advertising: Now headed up by Miranda Kerr: the Victoria’s Secret model who’s chalked up her long, lean figure to yoga and coconut oil.
Kerr looks great, but in all the interviews she’s given about what it takes to look like her, she’s always failed to give realistic advice for most women—because as someone who’s clearly hit the genetic jackpot (and hasn’t yet hit an age when she has to worry about it wearing off), she doesn’t really need to.
Kerr isn’t to hate or blame for it—she’s just cashing in on her good looks and, for what it’s worth, she seems to be working hard on it while she can. So good for her. But Reebok isn’t selling themselves as a fitness brand—or inspiring fitness-minded customers—by making models (and other celeb spokespeople like Kim Kardashian) the face of their brand.
Good on Kerr for getting herself work and doing what she can to be a working mom, but Reebok isn’t making me want to run to Big 5 and lay down my cash for their shoes; in fact, they’re just proving that the shoes are more a fashion accessory than a way to get fit.