In a new campaign for Nutrisystem, Janet Jackson reveals her new svelte physique, but in the process, she also reveals something else–a message that says skinny=success. Shame on her and Nutrisystem because we all know that’s not true.
The commercials, which start today, feature a slender-looking Jackson who shows off her body by saying, “This is what success looks like.”
In print ads, which debut next week, the 45-year-old singer is wearing a different outfit, but carries a similar look-at-me pose.
While we applaud Jackson for meeting her goal to get healthy, we can’t applaud her for equating that success to her new-found thinness. Telling people that getting skinny is what ultimately matters is the wrong message. How about saying something like, “Feeling great equals success.” Not trying to chase the Hollywood ideal that being skinny is the only way to be worthy and happy in life–because not everyone should strive to look like Jackson. As a matter of fact, no one should strive to look like her. We should all focus on looking like our best selves–not someone else’s best self.
At other times, Jackson has voiced a healthier weight-loss attitude, even going so far as to tell USA Today back in December that she wasn’t going to focus on what the scale said:
I’m not viewing this as a diet. I’m not putting a number on it. I don’t look at the scale. I’m going about it in a different way this time.
Jackson also added that she didn’t need to lose “a great amount,” saying she would stop “when I feel good about it.”
We like that. We just wish she–and Nutrisystem–didn’t have to equate that to being thinness.
Take a look and tell us what you think: