I’ll admit it: I love trying different kinds of exercise. But because working out can get expensive ($15 for a drop-in class? Yikes), I really appreciate when gyms and studios are willing do run a Groupon or similar daily deal, because it means that I can save money while I dip my toe into whatever trendy kind of barre or dance or weight workout that everyone else is doing, and then go back and pay full price if I loved it. But I’ve also been a regular member of a gym for a long time, and from that perspective, there’s kind of nothing worse than the flux of folks who come flooding in after a daily deal. But I promise: you can do it.
Before I go any further, if you’re intending to comment about how bad Groupons are for businesses, you can save it. One of my first copywriting jobs was for a deal site, so yes, I know all the stories about small businesses being put under by excess demand. But here’s the thing–the model of a daily deal is actually kind of perfect for a gym, which offers a service, but not necessarily a product. And because they’re on a monthly or yearly subscription basis, gyms are in a position to, if they are awesome, make money with this service, because people will come back and keep paying. So don’t bother. I know.
But what I really wanted to talk about what how, if you’re a regular gym member, you can make it through those sticky couple of months when suddenly, there are all kinds of new people, all up on your machines and in your locker room. It may take some adjusting (and a few new habits), but if you really like your gym, it’s definitely worth it to stick it out.
Image: Andresr via Shutterstock