Fast food restaurants appear to be in an arms race against your heath. First, there was the bacon milkshake. Then, “First Meal.” And just this week, there was the NSFW-looking hot dog stuffed pizza crust. But today, it seems, the race is over, because Burger King has finally reached the apex of artery-clogging “food” disasters: it is a bacon sundae. A sundae. With strips of bacon. Isn’t bacon’s moment over yet?
According to GrubGrade, the sundae, which contains bacon, soft-serve ice cream, chocolate, and caramel, is only available in Nashville, TN, because it’s currently in its “market testing” phase. Which usually means that the restaurant isn’t sure if it’s got mass appeal–or if it’ll be too excessive for the general public, and little more than a novelty. But if the sundae does well at this location (and sees demand at other establishments), it may be carried at a BK near you. In the meantime, you can read a review and see photos of the thing here.
Burger King may be fast food royalty, but the crown has nothing on the Golden Arches–and they know it. They’re trying anything to bring customers in the door, including a celebrity-fronted line of smoothies and snack wraps (basically exactly copying the menus that McDonald’s introduced three years ago), as well as one of entirely unappetizing salads. Apparently worried about capturing enough of the market share, BK is probably banking on free publicity (like this article) to float sales. They’re also covering all their bases, with both healthy and not-so-healthy choices. But this stunt may be just too much.
One aspect that’s working against the bacon sundae (aside from the fact that it is repulsive and probably not something most people would try more than once) is that bacon is already sort of on its way out the door with hip young people. Peaking in popularity several years ago, the fatty, salty meat cut is still widely beloved, but the idea of adding it to everything may be waning. This Hail Mary may be a little too late.
Additionally, some diners may have been burned with another recent combination of milk and “bacon flavor”: the aforementioned Jack in the Box milkshake hasn’t been nearly as popular as the restaurant chain, who spent millions rolling out their “Marry Bacon” campaign. The campaign’s ads, which replaces women with meat and shows a man becoming engaged to a bacon cheeseburger, which unsurprisingly offended both for and against marriage equality, weren’t cheap–but the shake, which contained no actual bacon (merely bacon flavor) tasted inexpensive and artificial.
Because the sundae isn’t widely available, Burger King can get away with keeping the calorie information off its website. But keep in mind, their other fudge sundaes contain 43 grams of sugar, 280 calories,seven grams of fat, and 220 mg of sodium. Add in the large, thick strips of bacon, and this beastly item could add as much as 120 calories and nine grams of fat.
Ok, fast food. We get it. You’re gross and unhealthy and you just don’t care who knows it. But let’s give it a rest, eh? Instead of one-upping each other with obesity-ensuring novelty items, how about moving toward sustainable ingredients, less waste, or more appealing healthy options? Or, you know, not bacon-with-ice-cream?
Image via Twitter