Remember when the hottest Hollywood accessory was a gestating baby? Well move over, fetuses—the latest paparazzi catnip is mascara-free lashes and unpainted lips. If ‘jumped the shark’ is a thing we say anymore, then the ‘celebs without makeup‘ thing has definitely jumped the shark.
I can tell you precisely when it happened: 7 days ago. That’s when famous lady Kris Jenner tweeted a picture of her daughter, famous lady Kim Kardashian, sleeping without makeup! While I like the idea that the only time Kardashian can be caught without makeup is while sleeping, taking a picture of your daughter sleeping and then putting it on the Internet is kind of a creepo thing to do.
We can assume, however, that Jenner was doing it in response to the approximately 6.3 hundred other celebrities tweeting pictures of their makeup-free selves. There was Vanessa Lachey, pregnant wife of former Mr. Jessica Simpson, at the beginning of April—makeup free and eating Pirates Booty. There was Demi Lovato— tweeting about it later that week. Jennifer Love Hewitt did it. Disney teen Zendaya (who is 15) did it. A British famous lady did it. Snookie did it in January (on facebook,) with the caption “no make up today, and IDC…”. Kim Kardashian herself did it in February. Lady Gaga did it in March. Rihanna did it yesterday.
I think the idea is that this is somehow empowering—natural beauty, blah blah—but it ultimately just seems kind of vain. Nobody actually looks bad in these photos. They look like less-tarted-up versions of their usual (young, pretty) selves. Whatever the self-tweeted without makeup! Instagram might be trying to say, what it says is ”Look at me—I’m so beautiful I don’t need makeup.”