Who isn’t grateful for all the times mom forced us to slather on sunscreen when we were kids? Or the time she taught us how to braid our hair? We can’t ever repay them for everything they taught us, or all the times they told us we were beautiful, but this month Olay is helping us honor our Moms for Mother’s Day with their Beauty By Example campaign.
As you may have heard from Crushable, Olay is encouraging daughters to recognize their moms’ inner and outer beauty, and declare them their ultimate Beauty By Example. And they’re not just listening to our praise; to help women celebrate their moms, Olay has been listening to Mother’s Day wishes on their Facebook page—and granting them, too! Since last week, Olay has offered to fly one woman to see her mother for Mother’s Day, helped a mom and grandma close the distance with iPads to video chat, and given a daughter the chance to keep her mom comfortable with a recliner.
How can you get involved? Log on to www.facebook.com/Olay, and sign the online declaration to acknowledge your mom as your “Beauty By Example.” You can also share your Mother’s Day wishes for your mom on Twitter by tagging @OlayUS and using the hashtag #ThankYouMom.
And as part of Olay’s effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to Look Good Feel Better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer.
So, have you declared your Mom your Beauty by Example yet? Find out how else Olay is helping daughters celebrate their moms on our sister site, TheGloss on Friday!