In honor of their new Health Initiative (i.e. to stop knowingly featuring anorexic models), all June issues of Vogue were themed around healthy living—a valiant effort that you’d have no idea they were making, judging by the thin supermodels covering all but two of their 19 international editions.
Oh wait, Kate Moss is holding a ROPE! Like an strong athletic woman! My bad.
But seriously: All but two of the covers feature the same thin models that would typically cover Vogue, and the two that don’t feature a) Isabella Rossellini, dressed and posed in a way that conveniently hides her non-model bod, and b) Olympic swimmer Ryan Lochte flanked by Hope Solo and Serena Williams…in an issue that features huge photos of male athletes posing with a thin model, and far fewer photos of female athletes who are practically hidden behind props. To which I have to say: Thanks for nothing, Vogue.
In their promise to be “ambassadors of healthy body image,” they forgot to make women who aren’t thin feel good about themselves, which seems like a major oversight to me. All 19 international issues banded together under the commitment, but very few chose to usher in the era of body positivity with models who stray from the thin status quo—which is by far the biggest problem with fashion magazines’ impact on body image.
Of course, Vogue would likely get flak if they picked all plus-sized models to represent healthy living, and they could probably even get into trouble featuring all female athletes. (Although it would make a lot more sense, given the upcoming Olympics and the fact that athletes, you know, represent health…) But they could still have made an effort to feature a variety of body types on their covers. Instead, we get yet more pics of Gisele in a bikini and Natalia Vodianova in…a bikini.
We love the spirit of Vogue’s promise to get healthy, but so far, we’re not impressed with how it’s playing out in the magazine.