Mayor Bloomberg‘s plan to ban big soda has come under hard scrutiny from every direction; even some health industry leaders are skeptical that this will really make America less obese or more healthy. We’ve been somewhat divided here at Blisstree (of course, banning 60-ounce cups of soda hardly seems like communism; on the other hand, this isn’t the kind of change that’s really going to make healthy eating easier for Americans), but the “Nanny Bloomberg” ad campaign launched by The Center for Consumer Freedom in last weekend’s New York Times is just lame, no matter what you think.
The ads are emasculating, demeaning, and oversimplify the issue, but that’s not even our biggest beef: The real problem is that The Center for Consumer Freedom is basically a front for the food and restaurant industry—including organizations like the American Beverage Association, which receives direct funding from corporations like Coca Cola and Pepsi. Which says to us that the organization is a lot more about company freedoms than consumer freedoms.
It’s only natural that soda companies should fight for their right to make a profit and sell whatever they want, but doing it under the guise of an organization that’s looking out for consumers doesn’t seem right to us. (And neither does putting Bloomberg in a dress to make him seem like less of a Mayor for proposing policies that you disagree with.)