Well, this is…fun. David Hasselhoff plays a fake gay German in a new, incredibly-offensive fat-shaming Lean Pockets advertisement. You need to watch it right now.
Are you as speechless and confused as I am? I had to play it, like, three times to even process what I was seeing. There’s almost too much wrong with it to even comment on; this ish is BEYOND crazy, not to mention creepy.
Yesterday, I wrote about how Nestlé’s new Girl Scouts candy bar seems marketed to children, even though the company claims it’s not. But I have no idea how Nestlé, which owns Lean Pockets, can rationalize this complete and utter debacle of an advertisement.
David Hasselhoff as “Mr. Lean:” affecting a German accent and acting extremely effeminate, as kind of a ridiculous and super offensive Sassy Gay Friend? Body policing? Fat discrimination? Equating being overweight with being white trash? Because yes, you WILL get fat and be forced to marry a hairy, lower-class man if you eat a burger!
It’s racist, classist, stereotypical, and completely insensitive in every way. I have no idea how this would make anyone, much less a woman, want to have anything to do with Lean Pockets. Yes, this advertisement is totally hyperbolic, and I’m assuming most people don’t equate losing “Mr. Right” with eating a burger. But still, I’m questioning how an advertisement like this was made in 2012, to tell the truth. I guess it’s wishful thinking to assume that our society had moved past advertising meant to shame women into eating “healthfully,” but clearly, that time has not yet come.
Like our friends at The Hairpin, we’re downright scared of Lean Pockets’ new commercial. Even more scary is that this advertisement is only one in a series; this one, which basically tells women that they’re going to turn into spinster cat ladies, is another that will get your blood boiling.
Great job convincing women to buy your Pretzel Bread sandwiches, Lean Pockets! Lots of people are sharing their displeasure on the Lean Pockets Facebook page, so join in if you’d like.