What’s harder to believe: That a pair of “hot pants” could make you lose weight four times faster by overheating your body, or that Denise Richards uses them to stay in shape? According to Zaggora Viva HotPants, it’s all true. From their website:
HotPants increase energy expenditure during exercise by 6% versus [standard exercise garments]. HotPants increase energy expenditure in the hour after exercise by 26%*.
In 30 minutes of exercise, weight loss is around 4x greater in HotPants than in a standard garment. On average, subjects lost 1.13% of body mass in HotPants compared to 0.27% in the control garment.
HotPants increase the core body temperature by an average of 18% more than the control garment, which leads to an increase in metabolism.
So, who wants to place bets on the lawsuit?
This has been a big year for false health claim convictions, with brands like Sketchers Shape-Ups and POM Wonderful paying out multi-million dollar settlements and getting slammed with regulations by the Federal Trade Commission and Federal Courts. So Zaggora (and Denise Richards) would be foolish to make unfounded statements about the weight loss benefits of their fluorescent capris. Which is why their claims are probably true, technically…let’s tease them apart:
- Energy Expenditure: If their pants raise your temperature, then you burn more energy while you exercise–this isn’t that far-fetched. But note that they’re not claiming to help you build more muscle or burn more fat, which should be the real goal of working out (not just calorie burn).
- Weight Loss: Zaggora got tricky with their wording here–they don’t discuss how much weight you’ll lose over the course of 30 days or a few weeks; they only mention how much weight you lose over the course of 30 minutes. Get hotter, sweat more, and it’s true: You’ll lose a few more ounces over the course of your workout.
- Temperature Increase: Companies will do anything for a chance to throw out “metabolism,” one of the hottest weight loss buzzwords. But their statement about core temperature and metabolism is so vague, it could apply to sweaters.