Have you heard the big news? Ryan Lochte, America’s drool-worthy swimmer, wants to cash-in on his Olympic fame. And no, not by endorsing his own line of fashionable grills. Lochte is coming out with his own line of workout videos, of course! It’s just another lame way that some athletes try to make money off of their sport.
Promising to be the “revolutionary new home workout series that is truly breaking the elements of home workout training,” Lochte says his videos will make you look just like him:
Every exercise in Lochte Hard-CORE will bring you closer to achieving the most desired and coveted physique, the Olympic swimmer’s body. All without having to step into a pool. The best part? You can do all the workouts in the comfort of your own home without having to buy any weights or experience the hassle of an expensive gym.
All yours for just $19.99. Call now!
Thankfully, not all Olympic athletes see dollar signs as a result of being part of the Games.
U.S. gold medal swimmer Missy Franklin is not concerned with lucrative endorsements or selling her own workout videos. She just wants to swim. And not go pro. And not focus on how she can make money off her sport. Nope, the 17-year-old swimmer from Colorado simply prefers to remain an amateur, go to college and compete in the NCAA–even though she is potentially passing up millions of dollars if she doesn’t act quickly.
Why the rush to cash in on the Games? Our short attention spans, of course, says CNBC:
The reality is the post-Olympic endorsement window for athletes is short. In the weeks if not days after the Olympic torch is extinguished U.S. sports fans will turn their attention back to the pennant races in Major League Baseball or the start of the NFL season.
But that doesn’t mean Franklin can’t still turn to the highest bidder later in her career:
The result of the short attention span by sports fans? All the attention and money for today’s Olympic medallists now comes in the in the period leading up to the next Olympic games, not immediately following the London Games. While Franklin will be heavily sought after in the lead up to the 2016 Rio de Janeiro Olympics, she may not even have to wait that long to cash in if she doesn’t want to.
It just means that for now, she is taking time to “focus on her swimming and avoid the distractions of corporate appearances, motivational speeches and a demanding travel that could take a costly toll for collection all those endorsement riches.”
Good for her. Because, really, when did the Olympics become more about making money than making history in your sport? Aren’t athletes supposed to focus on their bodies and their training, not how and where they can make the most money from it?
Yes, it’s understandable that being a professional athlete is expensive–who else is going to pay for all of those coaches, nutritionists, training sessions, equipment, gear and travel? But surely there is a better way than endorsing junk food or coming out with your own line of lame videos that promise to make us look like a real Olympic athlete.