Much fuss has been made about Jessica Simpson, her post-baby weight, and her high-profile contract with Weight Watchers. Even her mom has joined her in the weekly weigh-ins and points counting! But apparently, they’re the only ones who are going to meetings. Financial reports from this week indicate that the company isn’t doing so well, and that American consumers aren’t willing to pony up to shed weight. Which means, weirdly, Jessica Simpson might be Weight Watcher’s saving grace.
Weight Watchers, who cited low membership and “economic uncertainty” in Europe as the reasons behind their low earnings, has assured the public that they’re not putting undo pressure on the singer to lose the weight she famously gained while pregnant with baby Maxwell Drew. But their seriously-bleak earnings and falling stock prices do give me the feeling that they’ve probably got a lot riding on Simpson’s ability to be an engaging, inspiring spokesperson. The free publicity they get from having her on a contract probably wouldn’t hurt them either…if new-mom baby weight pressure weren’t being hugely criticized from all corners.
Pressure to lose the baby weight has reached a fever pitch, and more and more celebs are speaking out against it. And then there was that recent report out of Canada about how pregnant stars are contributing to “pregorexia.” Relying on a new mom to show the world how effective Weight Watchers is, then, isn’t exactly body-positive or on the right side of the conversation.
But Simpson isn’t Weight Watchers only iron in the fire–earlier this year, the company brought on basketball star Charles Barkley, who they put in a dress as a way to convince men that Weight Watchers wasn’t just for women. The “Lose Like A Man” campaign, it seems, didn’t have the desired effect–probably because it was kind of lame and didn’t send a great message about weight loss and body image in men.
Most of the discussion about Simpson and Weight Watchers has been whether or not the company will drop her if she doesn’t drop the weight. But based on their crummy earnings and need to do something big to boost enrollment, it looks like Jessica Simpson (and her mom) are helping to keep the company in business.
Image via WENN.com