This week, I mentioned offhandedly to a friend that I was thinking of doing some shopping. “You must be ovulating!!” she exclaimed, telling me about an article she read in which Science proved that women like to shop when their ovaries are squeezing out potential babies. Which reminded me of all the other things I’ve ever heard attributed to ovulation. Because, apparently, the steering wheel of a woman’s body is located squarely in her egg nest.
There’s a fairly substantial body of evidence surrounding the impact of ovulation and general hormone changes in women. Probably because male scientists are always trying to explain the silly stuff we broads to. For example, this quote from the aforementioned article, by a professor of marketing:
Our goal was to investigate how a woman’s menstrual cycle impacts consumption desires, product usage, and dollars spent within the food and beautification domains.
Oh, well in that case, round up Charlotte, Samantha, and the other one and let’s all go max out our credit cards!
But seriously, there are a lot of things that studies have pinned on the ol’ ragtime. Which makes sense from an evolutionary standpoint…but also sort of starts to make it seem like women have no free will or ability to make a decision without the influence of our uterine lining. But hey! It’s science, so it must be true, right? Also, why am I still working when I could be shopping?
In case you’re curious, here’s a round-up of just a few of the things you may find yourself inexplicably doing because you are ovulating. And for no other reason. Because Science says so.
Image: Pindyurin Vasily via Shutterstock