McDonald‘s usually rolls out the McRib in late October, but this year, they’re not going to pass out mystery meat until December, according to internal memos that were leaked to Ad Age. We’re not sure what’s worse about McDonald’s McRibs: The fact that they’re one of the most nutritionally frightening fast food menu items available, or the fact that McDonald’s has hypnotized everyone into loving them simply by making them available for limited months of the year. But either way, they’re sticking to the plan…and adding a couple of new “seasonal” items in fall to keep customers from starving before they unleash the McRib.
The McRib is hardly seasonal–as highlighted by the fact that McDonald’s is serving the reconstituted pork sandwiches in December to boost their fourth quarter revenues. But making it seasonally-available has been a marketing coup for the chain: They stop serving the sandwich for a few months, reintroduce it to the market, and consumers go crazy for it, eating it up in large quantities before they even have time to contemplate what’s really in it. (And what’s in it is pretty horrifying, if you stop eating long enough to really look at what’s in your sandwich.)
To sate customers fall appetites–because what would Halloween and Thanksgiving be without a specialty McDonald’s sandwich?–they’re coming out with the Cheddar Bacon Onion Angus burger, and a chicken sandwich with similar toppings. Oh, and they’re going to offer “Fish McBites” at some point this winter, in case the McRib doesn’t boost their Q4 sales enough to close out the year on a high note. We can’t wait to find out what those are really made of.
Photo: flickr user darinmcclure