If their insect-tinged Strawberry Frappucino debacle wasn’t enough, Starbucks is pissing off vegans yet again with a change in their rewards program policies. Before, holding a rewards card guaranteed free syrups and soymilk, which normally costs a few extra cents per drink. Starting October 16th, though, they’re taking away your free soymilk.
Yes, that’s right. No free soymilk!
The rewards program, which requires registering a gift card online and loading money onto it (because stamp cards are for losers?) to be spent exclusively at Starbucks shops, tracks purchases and offers free drink rewards. And it also used to offer free syrup and soymilk, which was awesome for vegans and the lactose-averse, who’d otherwise be shelling out extra cash for every drink. But no longer: Now, you’ll get a free menu item (it can be a drink or food, now) for every 12 than you buy, instead of every 15 (good!), but you don’t get the free soymilk or syrup (bummer!).
I’d say your first concern should still be what’s actually in the food (because even if you don’t care that they were using crushed bugs to make their strawberry drinks look pink, it was a pretty good reminder that their drinks and food aren’t exactly additive-free). But for regular customers who actually take advantage of Starbucks’ rewards program, the changes are probably not all that punishing…even if you’re vegan.
Here’s a look at the changes to their My Starbucks Rewards program for gold card members:
Photos: Flickr user jerine; Starbucks