It’s only October 9, and I’m already sick of pinkwashing for Breast Cancer Awareness Month. It’s everywhere. Pink bagels, pink medicine caps, pink cupcakes, pink dumpsters, pink boots, even a pink-lit White House. And now the NFL is joining in with pink galore, which is not only annoying to see more pink, but it’s also offensive to people who have dealt with this disease.
For the month of October, the NFL has chosen to show their support for breast cancer by turning pink. And not just with pink shoelaces either. According to Clik/Hear, they are turning every possible thing pink this month, including: game balls with pink ribbon decals, pink kicking tees, pink cleats, wristbands, gloves, sideline caps, helmet decals, captains’ patches, chin straps, shoe laces, skull caps, sideline towels, eye shield decals and quarterback towels. Even the coins used for the coin toss are, yep, pink. Coaches, cheerleaders and officials also have pink paraphernalia. And of course, the field is painted pink with pink goal post pads and a pink logo on the grass.
Yes, all of the pink gear will eventually be auctioned off with proceeds donated to the American Cancer Society for more breast cancer screenings, so score one for the NFL on that front. And yes, for one player, in particular, going pink is meaningful. When San Francisco’s Kyle Williams scored a touchdown Sunday, he dropped to his knees and held his two pink gloves together in prayer, later saying:
It was for my grandmother. She passed away from breast cancer, so I’m always looking forward to the whole month – being able to wear pink and support it.
We get all of that. Showing support and raising awareness is great. But it can also be really wasteful. The NFL is only perpetuating the whole pinkwashing theme, which a lot of people are sick of, according to Twitter:
that the whole pinkwashing save the boobs thing (how abt the whole woman!?) sexist, overdone, predictable. Of course the NFL supports boobs!
I just put my tv in black and white so I don’t have to watch the NFL’s cancer propaganda #pinkwashing ¿whats the leading cancer diagnosis??
I really dislike the NFL pinkwashing. Why not donate the money spent on all the special pink uniform accessories to support research?
Pinkwashing sucks…Please. Not pink for a month, NFL. A week, great. But a month?
Agreed. It’s fine to show support for breast cancer, and it’s great to raise money for it. But how about just donating the money to more research instead of turning our TVs pink for a month? Not everyone who has dealt with breast cancer wants a constant reminder of this disease. It’s a scary and cruel and awful thing for women and their families to go through. Nearly 40,000 women will die from breast cancer this year–that includes parents who will lose their daughters, husbands who will lose their wives and kids who will lose their mom. NFL players running around the field in pink is not doing anything to help and comfort those people.
Not to mention all of the other diseases that people die from each year. Where are the red ribbons for AIDS, teal ribbons for ovarian cancer or purple ribbons for Alzheimers?
Tell us what you think about the NFL’s pinkwashing. Do you like it or loathe it?