Planned Parenthood is spending a shitload of money to tell Colorado residents not to vote for Mitt Romney. A full $800,000 to be exact. It’s a colossal waste of money that could be better used to serve more women, but like a lot of dollars in the political race, it’s being used to serve an agenda.
The Wall Street Journal reported that Planned Parenthood Votes, a pro-choice super PAC affiliated with Planned Parenthood, has purchased $800,000 of TV air time in Colorado in the hopes of swaying voters against Romney. The commercial, called “Mitt Romney would turn back the clock” features him speaking against Roe v. Wade and Planned Parenthood, and it’s necessary, if you ask Planned Parenthood, to protect their organization’s future.
Romney has many women concerned about their reproductive rights should he get elected. He is against employer mandated birth control coverage. He wants to overturn Roe v. Wade and put abortion laws in the hands of each individual state. He has even stated that he would “get rid of” Planned Parenthood because he doesn’t believe federal funding should support them.
All of which is a definite concern if he were to step into the White House. But is that really worth Planned Parenthood spending $800,000–just in one state–to oppose him in the election?
Planned Parenthood Votes is a nonprofit, and like all other nonprofits they have a fiduciary responsibility to their donors, supporters and those that they serve to spend their dollars wisely. While no one is denying that they should fight Romney and his plans to cut their funding, there are other, more cost-effective ways to do so. Use their volunteers to help lobby door to door or at voting sites. The power of social media is huge right now (and it’s free or low-cost), so use that to get your message out. And encourage your organizational partners to do the same on all of their advertising, promotions and social media. Voters have to be so overwhelmed by political ads now that there is a good chance they won’t even listen to the $800,000 worth of commercials.
Plus, think about how many women could be served with that money. To put it in perspective, at a cost of $15 each, they could deliver birth control to over 53,000 women next month. Or think about the number of breast cancer screenings they could deliver. It’s just wasteful for any nonprofit to spend that much on advertising and not the people they serve.
By the way, this brings Planned Parenthood’s political spending to over $6 million this year. Is that right? Tell us what you think.