Lady Gaga is apparently gearing up to launch her own brand of bottled water. Interestingly, this news comes in the wake of criticism about Gaga’s recent weight gain. Smart business move or pointless case of celebrity branding?
“Gaga has been at the center of a lot of attention over her weight increase. Losing her weight in such a short time and launching a healthy water drink may be part of a plan. Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.”
Word is that designers at the Haus of Gaga creative team are putting the finishing touches on Gaga’s bottled water marketing campaign. We could all be drinking “Gaga water” in a matter of months.
Honestly, it’s incredulous to me that people are still pushing brands of bottled water. I mean, it’s water. For most of us, it comes out of the tap in our house. By this point, I think the general public knows that it’s important to drink it. I don’t see how bottling it up and slapping some Gaga-esque design on it is useful or beneficial to anyone except Gaga, who I’m sure will make millions off of the simple and vital properties of plain old H20.
It does seem like maybe there will be some kind of supplemental quality to Gaga water; I’m tipped off by the specific language used, “healthy water drink.” It doesn’t sound like “healthy water drink” is just straight up water. I’m thinking Gaga water might include vitamins or herbal extracts? Something meant to boost your energy or metabolism? And I can’t imagine Gaga would let her water be sold to the public without upping the flavor factor. Maybe we’ll see “Born This Way Raspberry” or “Gaga Grape.”
If Gaga simply must do something water-related to show how healthy she is, I wish she’d release an awesome, eco-friendly, BPA-free water bottle. That would at least encourage Gaga fans to drink water, but without the extra waste of adding more plastic into the world.
Gaga’s always struck me as a celebrity who is particularly honest with and respectful of her fans, so I’m surprised she’d try to sell them a product as pointless as bottled water. I know she’s a businesswoman in addition to an artist, but Gaga-branded bottled water just seems like selling out.